GesünDélé
GesünDéLé is a health-focused brand that combines traditional knowledge with modern science to create natural products for well-being. Each formula is carefully developed to support vitality, balance, and a healthy lifestyle.
ClientBrandoServicesArt Direction, DesignYear2021
GesünDélé® Beans
“Beyond Gummies. Welcome to the Vitamin Bean Generation.”
Category: Functional Nutrition • Family Wellness • Daily Multivitamin Supplement
Format: Jelly Beans (60 or 90 beans per bottle – 2 g each)
Origin: Developed by BHW Bayerische Heilmittel Wissenschaften GmbH
What is GesünDélé®?
GesünDélé® Beans, Kidz and Girlz represent a new generation of family multivitamins in the form of innovative jelly beans — not classic gummies. Each bean delivers essential vitamins and minerals in a fun, great-tasting format designed for children and adults alike.
Once GesünDélé®, forever a bean lover.
GesünDélé® Beans represent the next generation of daily vitamins — not gummies, but smart jelly beans. Designed to make nutrition joyful and compliant for all ages, GesünDélé® turns health into a daily ritual that’s as fun as it is effective.
Each bean delivers a balanced mix of essential vitamins and minerals — including Vitamin A, C, D3, E, B6, B12, Folic Acid, Iron, Zinc, and Iodine — to support immunity, energy metabolism, growth, and cognitive development.
Why GesünDélé®?
- Next-generation format: Not gummies, but innovative jelly beans.
- Contains essential vitamins and minerals for healthy daily development.
- Higher physical stability in warm weather → preserves nutrition, taste, and appearance.
- No sticking, no rigidifying → beans remain fresh after opening the container.
- Richer taste → avoids boredom and guarantees compliance.
- No gelatin → suitable for vegetarians.
- Balanced nutrition → tailored to support daily needs of children, teens, and adults.
The GesünDélé® Family
GesünDélé® Adults
Orange & Green Apple flavors for daily vitality and immunity.
GesünDélé® Girlz (4+ Years)
Strawberry & Vanilla flavors for growth and active living.
GesünDélé® Boyz (4+ Years)
Cola & Green Apple flavors for strong, energetic kids.
All formulas are vegetarian, gelatin-free, and made without artificial sweeteners, ensuring premium quality and universal appeal.
GesünDélé® Beans Adult
Available in Orange and Green Apple Flavors
“Daily nutrition made simple: essential vitamins, with Vitamin C & D for immunity, Iron for energy, and Zinc for balance.”
Product Description
GesünDélé® Beans Adult – Orange and Green Apple Flavors bring a crisp, refreshing twist to daily supplementation. Each sugar-coated jelly bean delivers essential vitamins and minerals in a tangy, enjoyable taste that makes taking your vitamins a moment of enjoyment. Unlike sticky gummies or bulky tablets, our Vitamin Beans stay fresh, are easy to chew, and transform daily health into a fun, flavor-filled ritual.
Key Benefits
- Supports immunity, energy metabolism, and overall vitality.
- No artificial sweeteners and no gelatin.
- Convenient format – no water needed, easy to take anywhere.
- Fun jelly bean texture for better compliance compared to gummies or capsules.
Recommended Dose
Adults: 6 beans per day (values below are shown per 3 beans).
Nutritional Data
Per 3 Beans (5.4 g)
| Nutrient | Amount | % NRV* |
|---|---|---|
| Energy | 80 kJ / 19 kcal | – |
| Carbohydrate | 4.7 g | – |
| of which sugars | 3.7 g | – |
| Vitamin A | 200 μg | 25% |
| Vitamin D3 | 2.5 μg | 50% |
| Vitamin E | 6.0 mg | 50% |
| Vitamin C | 50.0 mg | 63% |
| Niacin | 4.0 mg | 25% |
| Vitamin B6 | 0.7 mg | 50% |
| Folic Acid | 100 μg | 50% |
| Vitamin B12 | 1.25 μg | 50% |
| Biotin | 25 μg | 50% |
| Zinc | 1.5 mg | 15% |
| Iodine | 22.5 μg | 15% |
| Iron | 5.0 mg | 36% |
| Selenium | 15 μg | 27% |
*NRV = Nutrient Reference Value (adults)
GesünDélé® Boyz
Available in Green Apple and Cola Flavors (4+ Years)
“Multivitamin jelly beans with Zinc, Vitamin D, Vitamin C — fortified with Iron and essential minerals for strong immunity, growth, and energy.”
Product Description
GesünDélé® Beans Boyz – Green Apple and Cola Flavours are developed especially for boys aged 4 years and above, combining a fun cola taste with essential daily nutrients. Each sugar-coated jelly bean delivers a balanced mix of vitamins and minerals to support healthy growth, immunity, and energy.
Unlike sticky gummies or hard-to-swallow tablets, these Vitamin Beans are easy to chew, stay fresh, and make daily supplementation an exciting and enjoyable habit. With LivoBoy, the brand’s playful mascot, kids are inspired to take their vitamins with joy and confidence.
Key Benefits
- Specially designed for boys 4+.
- Supports immunity, energy metabolism, growth, and cognitive development.
- Fun cola flavor that kids actually look forward to.
- Easy-to-chew jelly bean format → no boredom, no fuss.
- Vegetarian-friendly: no artificial sweeteners, no gelatin.
Recommended Dose
Boys 4 years and older: 3 beans per day (values below are shown per 3 beans).
Nutritional Data
Per 3 Beans (5.4 g)
| Nutrient | Amount | % NRV* |
|---|---|---|
| Energy | 80 kJ / 19 kcal | – |
| Carbohydrate | 4.7 g | – |
| of which sugars | 3.7 g | – |
| Vitamin A | 200 μg | 25% |
| Vitamin D3 | 2.5 μg | 50% |
| Vitamin E | 6.0 mg | 50% |
| Vitamin C | 50.0 mg | 63% |
| Niacin | 4.0 mg | 25% |
| Vitamin B6 | 0.7 mg | 50% |
| Folic Acid | 100 μg | 50% |
| Vitamin B12 | 1.25 μg | 50% |
| Biotin | 25 μg | 50% |
| Zinc | 1.5 mg | 15% |
| Iodine | 22.5 μg | 15% |
| Iron | 5.0 mg | 36% |
| Selenium | 15 μg | 27% |
*NRV = Nutrient Reference Value (children 4+).
Warnings
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Do not exceed the recommended daily dose.
Keep out of reach of young children.
Storage
Store in a cool, dry place below 25 °C, away from direct sunlight.
GesünDélé® Girlz
Available in Strawberry and Vanilla Flavors (4+ Years)
“Fun vanilla-flavored jelly beans packed with essential vitamins and minerals — supporting strong, active, and healthy girls.”
Product Description
GesünDélé® Beans Girlz – Strawberry and Vanilla Flavors are created especially for girls aged 4 years and above, offering a smooth vanilla taste with a complete daily dose of essential vitamins and minerals. Each sugar-coated jelly bean supports immunity, growth, energy metabolism, and healthy development, making wellness both fun and delicious.
Unlike sticky gummies or hard tablets, these Vitamin Beans are soft to chew, stay fresh, and never clump together. With Gezuna, the playful mascot, girls are inspired to enjoy their vitamins every single day.
Key Benefits
- Specially designed for girls 4+.
- Supports immunity, growth, cognitive function, and energy metabolism.
- Smooth and enjoyable vanilla flavor.
- Easy-to-chew jelly bean format for high compliance.
- Vegetarian-friendly: no artificial sweeteners, no gelatin.
Recommended Dose
Girls 4 years and older: 3 beans per day (values below are shown per 3 beans).
Nutritional Data
Per 3 Beans (5.4 g)
| Nutrient | Amount | % NRV* |
|---|---|---|
| Energy | 80 kJ / 19 kcal | – |
| Carbohydrate | 4.7 g | – |
| of which sugars | 3.7 g | – |
| Vitamin A | 200 μg | 25% |
| Vitamin D3 | 2.5 μg | 50% |
| Vitamin E | 6.0 mg | 50% |
| Vitamin C | 50.0 mg | 63% |
| Niacin | 4.0 mg | 25% |
| Vitamin B6 | 0.7 mg | 50% |
| Folic Acid | 100 μg | 50% |
| Vitamin B12 | 1.25 μg | 50% |
| Biotin | 25 μg | 50% |
| Zinc | 1.5 mg | 15% |
| Iodine | 22.5 μg | 15% |
| Iron | 5.0 mg | 36% |
| Selenium | 15 μg | 27% |
*NRV = Nutrient Reference Value (children 4+).
Warnings
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Do not exceed the recommended daily dose.
Keep out of reach of young children.
Storage
Store in a cool, dry place below 25 °C, away from direct sunlight.
GesünDélé® Fun Zone
„Welcome to the GesünDélé® Fun Zone – where health meets happiness! More than just vitamins, GesünDélé® brings kids a world of play, creativity, and fun. Explore our exclusive brand goodies designed to spark joy while building healthy daily routines.“
Mascots Gezuna and LivoBoy lead a world of play and imagination.
GesünDélé® Pillow
Soft and cozy, perfect for bedtime comfort and sweet dreams.
GesünDélé® Coloring Book
Unleash creativity while learning about healthy habits in a fun and engaging way.
GesünDélé® Mug
A colorful mug that makes drinking milk, juice, or water extra fun every day.
GesünDélé® Clock
A bright and playful design to help kids enjoy their daily routines and learn time management.
GesünDélé® Stickers & Pin Set
Collect, decorate, and share! Kids love bringing GesünDélé® characters into their world.
GesünDélé® Doll
A cuddly friend that makes wellness feel safe, familiar, and fun.
„GesünDélé® isn’t just about nutrition – it’s about creating experiences kids love. From cuddly toys to creative activities, the Fun Zone is where learning, health, and play come together.”
Distribution & Market Potential
Positioned as a premium family supplement, GesünDélé® is ideal for retail pharmacies, family-oriented wellness chains, and online marketplaces. The line offers strong brand storytelling, visual appeal, and compliance advantages over conventional gummies — making it an attractive solution for both B2B and consumer markets.
General Warnings
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Do not exceed the recommended daily dose.
Keep out of reach of children.
Storage
Store in a cool, dry place below 25 °C, away from direct sunlight.
Trademark Notice
GesünDélé® Beans is a registered trademark of BHW Bayerische Heilmittel Wissenschaften GmbH, Germany.